Hazel Press Release and Mission Statement

PLEASE BE AWARE THAT THE EDITING OF THIS PRESS RELEASE IS UNFINISHED AS I WAS UNABLE TO FIND THE CORRECTED VERSION!!

Hazel has introduced a new range of beauty products for teens. With them, Hazel has no one lesser than Pop Teen Sensation, Justin Bieber. The range of products will include, but not limited to; skin products, hair products, make up and perfume, all for the modern teen girl.

“At Hazel we see the need to expand further into the teen market, revitalizing our brand reputation and showing Hazel from a new modern side.” Said Hans Stuckenberg, CEO of Hazel. “We at Hazel realize that the teens are the future, and as our cornerstone philosophy is to make all people beautiful, it is only natural that we now launch this exciting new product range especially designed for the younger and ‘hip’generations.”

Pop Teen Sensation Justin Bieber will be the face of our collection, which means that all products will have been developed, designed, tested and approved in cooperation with the young super talent. Hazel has stated that the new range will include products with an appealing feel, including both brave new colors and styles, by other words, a must for the trendy teenager. Hazel confirms that the range of makeup products will include, but not be limited to; eye shadow, lip gloss, mascara and body glitter. In addition, the hair and skin products will contain a wide variety of hair gels, sprays, foundations, lotions and more. All products will be ecological and applicable even for the most sensitive skin, thus making the product available for all teens.

The entire new Hazel: Justin Bieber product range will be out in selected stores by the 10th of December 2011. Preorders can be made and delivered through www.Hazel.co.uk/Bieberfever.

ABOUT HAZEL
Founded nearly half a century ago, Hazel has throughout its long lifespan delivered beauty products to all people. Hazel, today one of the world’s largest direct sellers of cosmetics and beauty products, was founded as a door-to-door seller, and has therefore strong traditions in direct contact with its customers. It is through this innovation that Hazel is able to know the market so well. Though the door-to-door market, that made Hazel what it is today, is nearly gone, Hazel still strives to remain in touch with its traditions. Nevertheless, Hazel is now focusing more on department store-, as well as Internet sales.








---------------------------------------------# # #----------------------------------------------

If you would like to know more information about this topic, or schedule a meeting with Head of PR: Guy Manlyman, please contact Man McMacho at 810 – 555 – 222, or E-mail Man at PR@Hazel.com